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As an Associate Partner, Greenply Joins Together with IPL 2022 Franchise Lucknow Super Giants

Greenply Industries Limited, India’s biggest interior infrastructure company with more than 30 years of experience in production and marketing an extensive array of plywood, flush doors, decorative veneers, and other allied products, announced today its Associate Partner status with the Lucknow Super Giants, the very first team from UP in the T20 tournament. Even during a press conference held in Lucknow to declare the association, Mr. Rajesh Mittal, Chairman and Managing Director of Greenply Industries Ltd., and Mr. Manoj Tulsian, Joint Managing Director and CEO of Greenply Industries Ltd. were there.

Mr. Raghu Iyer, CEO of the Lucknow Super Giants, and his team also attended the conference online. The affiliation will assist Greenply in enhancing its brand and business visibility across the state plus nationally, as Uttar Pradesh is the 2nd biggest plywood market by worth.

The players as well as official members of the Lucknow Super Giants squad will wear the Greenply logo on the right-side chest of their official tournament day jersey to show their support for the association. The logo would also be displayed prominently throughout the franchise’s on-ground matches. The alliance will also be promoted on social and digital platforms throughout the competition.

What the CEO and Managing director said?

Mr. Manoj Tulsian, Greenply Industries Ltd Joint Managing Director & CEO, said of the partnership, “We are very proud to associate ourselves with Lucknow Super Giants, the first-ever team from Uttar Pradesh in the T20 competition. Uttar Pradesh is a key market for us, and we hope this association creates a significant positive impact amongst our target consumers. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall and reach amongst our target audience. We look forward to a very successful season for both the brands.”

Mr. Raghu Iyer, Lucknow Super Giants CEO said “We are delighted to be entering into a long-term partnership with an esteemed brand like Greenply. We appreciate their trust in a new franchise we are confident that this will be a very successful association for both brands”.

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